「專題討論」課程：

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△ 演講公告(專題討論系列)

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資訊網路與多媒體研究所 演講公告

On High-Tech Marketing

主講人：黃肇雄 博士
訊連科技董事長 / 台灣大學資訊工程學系兼任教授

時間：97年11月19日(三) 6:30~8:30
地點：資訊工程館 102室

Outline:

 In this talk we will address various issues in hi-tech product marketing. Issues to be covered will include below items:
    •What makes a good hi-tech product?
        •We will address how to plan the features of successful hi-tech products
    •How to promote hi-tech products to potential customers?
    •An introduction of “Crossing the Chasm” theory
        •5 stages in Technology adoptation life cycle
        •Different sales & marketing strategies in each stage of the Technology adoptation life cycle
In general, our professors teach our students on hi-tech technologies while this talk addresses a different subject on marketing hi-tech products. Only with a good combination of great technologies and great marketing plan can make a successful product!

本次演講可抵專題討論

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